Following his inaugural assortment and marketing campaign providing as Fendi’s womenswear inventive director again in Fall 2021, Kim Jones has favored photographer Craig McDean to seize his mainline trend collections for the Italian trend home. The bond between the 2 stays as sturdy as ever, with McDean welcomed again with open arms for the Fall 2023 season to lens his fifth marketing campaign installment for the ultra-luxe label. This season, nevertheless, we witness a switch-up within the casting as fashions Rianne Van Rompaey, Julia Nobis, Mona Tougaard, Yilan Hua, Migoa Majoang and Farah Nieuwburg take middle stage showcasing Jones’ newest designs within the collection of studio-shot photographs, with styling from Jones’ long-time collaborator pal Melanie Ward.
Members of our discussion board members, had been quickly deliberating over each pixel. “Everybody on this marketing campaign appears to be like lower than thrilled to be in such shut proximity to these baggage,” laughed RMDV.
“The place all of them drunk when taking pictures this?” requested avonlea002.
“What a tragic and gloomy marketing campaign…” sighed a disapproving Lola701.
Additionally left majorly underwhelmed was TaylorBinque, complaining: “I’m sorry however this isn’t Fendi. Kim Jones actually sucked the soul out of the model and left us with this unimaginative boring catalogue. Like severely, he must go!”
“A pleasant Bergdorf Goodman assortment catalogue… yawn! The quantity of those who will get paid to provide you with this mediocrity is astonishing,” known as out an unforgiving FashionPower.
“Kim Jones simply must desperately ditch Craig McDean as Fendi’s marketing campaign photographer in all honesty, as a result of they’ve ALL been an entire flop after Spring 2022. I’m normally a one for studio shoots however McDean’s Fendi campaigns have grow to be so lifeless and static that it’s laughable (and painful to digest on the identical time),” voiced vogue28.
See extra from Fendi’s Fall 2023 marketing campaign and drop us your ideas, here.