Plus Eyewear Designer & Enterprise Proprietor, Autianna Wilson Creates the Plus Measurement Eyewear Marketing campaign She’d Like for All of Us to See
What number of of you put on glasses?! Can we speak about plus measurement eyewear campaigns and choices? Taking difficulty with the “evident absence of plus measurement illustration in eyewear campaigns and promoting,” plus measurement optician, Autianna Wilson has determined to do one thing about it. This plus eyewear designer and enterprise proprietor tapped into the facility of AI to think about a plus measurement eyewear marketing campaign!
“As an optician who identifies as black, queer, and plus-size, and has a powerful following within the optical business, I’ve all the time felt compelled to specific my opinions on varied subjects associated to inclusivity and variety.”
Autianna Wilson
Earlier than we dive into the marketing campaign, allow us to first introduce you to Autianna! Autianna Wilson, @opticalgoddess_, runs Eyewear Love Affair, a model that focuses on each digital and in-person eyewear styling.
Autianna can also be a licensed optician and advocate for impartial eyewear and is broadly referred to as the “Optical Goddess.” She lends her professional steering in choosing frames, shares her in depth data of lenses, and boldly offers candid opinions on eyewear and vogue.
Apparently, Autianna has been engaged on launching her personal eyewear line and is set to characteristic predominantly plus measurement individuals in her campaigns. She acknowledged the shortage of illustration in eyewear advertising and determined to have a bit enjoyable with what she want to see.
“… as I refine my concepts for the road, I had a thought: what if I created an AI EYEWEAR CAMPAIGN showcasing distinctive eyewear designs and utilizing AI-generated representations of gorgeous plus measurement people? My intention is to genuinely encourage eyewear designers and types to embrace extra variety of their advertising efforts.”
Autianna Wilson
We have now solely began to see the varied ways in which AI can be utilized, however we’re beginning to see the facility of AI harnessed on this artistic approach, particularly within the plus measurement house!
The Present Problem with Eyewear Designers and Manufacturers: The Want for Plus Measurement Eyewear Campaigns
What number of manufacturers or retailers have you ever seen that cater, embody, or characteristic plus measurement individuals in eyewear campaigns? Give it some thought. Whereas there are distinctive parts in designing for plus faces, it is a section of vogue that largely goes unnoticed.
“Glasses are worn by individuals of all sizes and styles, and it’s important to mirror this actuality in promoting. By solely showcasing skinny fashions, eyewear manufacturers inadvertently contribute to a distorted notion of who wears glasses, excluding a considerable portion of the inhabitants. Embracing variety by the inclusion of plus-size people would ship a robust message that glasses are for everybody.”
Autianna Wilson
The primary benefit of that includes plus measurement people in eyewear campaigns is the power to showcase how frames match on wider faces with distinctive facial options. From Autianna’s personal expertise, “Plus measurement individuals typically have extra distinguished cheekbones, broader noses, and different facial attributes that differ from these of thin fashions.”
By utilizing plus measurement fashions, manufacturers can exhibit how their frames accommodate a wider vary of facial traits. This might empower potential plus measurement clients to make extra knowledgeable buying choices. This strategy permits for higher transparency, as clients can visualize how the frames will look on people with related facial buildings.
Wouldn’t you really feel extra assured buying from a model whose fashions appeared such as you? Realizing how an merchandise would look, marrying each vogue and performance? We might by no means get sufficient of those plus measurement eyewear campaigns. Nope.
Autianna additionally speaks to what eyewear advertising ought to seem like: “Inclusive eyewear advertising ought to embody a variety of physique sorts, together with plus-size people, as a result of glasses usually are not restricted to skinny individuals alone. By showcasing various faces and our bodies, eyewear manufacturers can problem the dominant narrative and dismantle the dangerous ideologies…”
With that ideally suited in thoughts, Autianna Wilson created this marketing campaign utilizing AI to assist her form the visuals of what she want to see, and it’s stunning! She continues, “True inclusivity goes past tokenism and requires real illustration of various ethnicities, physique sorts, and backgrounds. Eyewear manufacturers should take accountability for his or her function in perpetuating societal magnificence requirements and actively work in the direction of making a extra inclusive and empowering advertising atmosphere.”
We agree 1000%. Having illustration in each aspect of our lives is necessary! From Magnificence campaigns, TV and Motion pictures to Clothes and now, Eyewear, having the ability to see oneself is essential and important to affirming our great thing about our our bodies.
To be taught extra about Autianna and what companies she provides, go to Eyewearloveaffair.com!
What do you consider this AI-generated plus measurement eyewear marketing campaign? The fashions, the seems, the result? Is that this a marketing campaign that might encourage you to buy from a particular eyewear model?
Higher but, what challenges do you may have in the case of looking for frames and glasses? Do YOU have any challenges that Autianna addresses on this marketing campaign?