One other 12 months has come and gone, which suggests it’s time for one in all my favourite duties—updating you all on this 12 months’s highlights (plus giving a sneak peek of what’s to come back). With the ability to share private updates like these is one in all my favourite components of being a small, founder-led enterprise. With out additional ado, listed below are a number of the most noteworthy issues that occurred at our firm in 2022.
We Re-Launched Triple Berry Smoothing Peel (and It Introduced a Good friend!)
The most important information of the 12 months was the long-awaited relaunch of our beloved Triple Berry Smoothing Peel. As a lot of you already know, the peel was discontinued because of provide chain points associated to the pandemic. I made a decision this was the proper alternative to reevaluate Triple Berry and modernize the formulation. This product has been in my line for over ten years and has been one in all our best-sellers for nearly that lengthy, so it was extremely necessary to me to get the reformulation excellent. Greater than something, I used to be so grateful for our great clients who waited patiently for me to excellent the system (and amassed a waitlist of virtually 5,000 folks!). Due to you, this actually was a labor of affection for me. It took numerous time to get it excellent, however I couldn’t be happier with the way it turned out.
Study extra in regards to the thrilling new ingredient updates for Triple Berry Smoothing Peel.
Along with the peel, we launched an thrilling new companion product—the Triple Berry Smoothing Scrub. It’s a mild facial scrub with completely rounded jojoba beads in a creamy, velvety base. I’ve all the time been an enormous believer within the energy of a great facial scrub due to its capability to immediately reveal brighter, smoother pores and skin (and assist fade pigmentation over time). This scrub harnesses all of the antioxidant energy of the triple berry peel and has been giving folks nice outcomes when used with the peel or by itself. I’ve been getting actually good suggestions on this scrub to date, which makes me so proud!
For those who haven’t tried them but, you may get both the peel and scrub here. They’re nice for ringing within the new 12 months and can assist you obtain your skincare resolutions, no matter they might be.
We Employed a Full-Time, In-Home Esthetician
I couldn’t do what I do with out my staff to again me, and it by no means stops bringing me pleasure to see our staff rising. I used to be thrilled when one in all our part-time workers got here on board full-time. After beginning in a contract place, Lexi is now formally our in-house esthetician. She’s out there via email that can assist you with any skincare or product questions you might have. She’s additionally spearheading our digital consults! Talking of which…
We Re-launched Digital Consultations
This 12 months, we formally re-launched our MySkinRx digital consultations! I really like this program as a result of it represents every little thing that my model stands for—you’re distinctive, and so is your pores and skin. Skincare will get complicated, and generally it’s exhausting to inform what you want irrespective of what number of weblog posts or product descriptions you learn. We perceive that, so we provide this service to present you one-on-one steerage. You’ll stroll away with a greater understanding of your pores and skin, way of life ideas, and, in fact, a bespoke skincare routine.
You may book your MySkinRx via our web site at any time.
We Launched Product Evaluations On the Web site
For the primary time ever, we launched product evaluations on our web site. This firm isn’t only a enterprise to me, it’s additionally my ardour. I’ve been placing all of myself into it for over 25 years, so I’d be mendacity if I stated it wasn’t nerve-wracking to open it as much as everybody’s opinions. That stated, there’s nothing extra necessary to me than listening to our clients, getting their suggestions, and incorporating that suggestions into how I run my firm. Evaluations are among the best methods for folks to present us direct suggestions, so I made a decision that opening this channel of communication was the perfect transfer.
The evaluations have been rolling in, and it’s already been such a useful device for us. I’m proud to say that primarily based on the five-star ranking system, we now have a 4.8 common with 90% of our evaluations being 5 stars!
We Launched Subscriptions and SMS
Along with evaluations, we launched subscriptions on our web site. This was one other function we wished so as to add to enhance buyer expertise by making the ordering course of extra handy and streamlined. Now, we’ll robotically ship you the merchandise you persistently re-order (with a little bit low cost thrown in, who doesn’t love that?).
We additionally launched textual content messaging as a option to carry your extra useful content material and a few of my finest skincare ideas. You’ll additionally get details about offers and new merchandise. Sign up for SMS to be the primary to get distinctive content material and bulletins.
We Had Our First-Ever Spring Sale
Most of you already know that we maintain our annual sale every year on the finish of August. That is the anniversary of once I began my firm (in addition to my birthday!). We wished to strive including a second sale so clients wouldn’t have to attend a full 12 months for an additional one to come back round. It was an enormous hit, so hold an eye fixed out for an additional one in 2023!
I Had a Busy 12 months for New Product Growth
This 12 months has been BUSY for me relating to product improvement. I’ve so many new issues within the works, and I can’t wait to have the ability to share extra particulars with you. That is hands-down my favourite a part of my job as a result of it actually permits me to be artistic and convey to life the hundreds of thousands of concepts I’ve.
We’ll be launching an thrilling new product this spring. It’s not like something we now have in our present product line, so ensure you’re signed up for our emails to get updates as we get nearer to the launch date. So far as the opposite merchandise I’m engaged on, I’ll provide you with a touch—they faucet into barrier restore and can supply revolutionary options for all totally different pores and skin sorts.
I Stayed Linked With the Magnificence Business
One of many issues I really like most about being within the magnificence trade is the folks I get to satisfy. This trade has a number of the brightest, kindest, and most artistic folks, and I by no means get uninterested in studying from them.
An occasion that was significantly particular to me was the Marie Claire Energy Journey. This occasion is a women-only networking convention that occurs annually. It’s designed to foster significant relationships and all the time contains inspirational panels and audio system. The visitor record is stuffed with some fairly spectacular girls, so I used to be very honored to be invited this 12 months.
I additionally attended the Pores and skin of Shade Convention in Atlanta the place I used to be requested to present a presentation about my enterprise information and share what it’s like to start out a skincare firm. This occasion was unimaginable as a result of it allowed me to help and join with my fellow estheticians.
Lastly, I gave a skincare masterclass at SoHo Home in my hometown of Austin. For this class, I targeted on find out how to give your pores and skin an at-home facial. Everybody who attended the category received a Berry Bestie Box, which included each of our triple berry merchandise! It was such a great time, and my objective is certainly to do extra occasions like this in 2023 so I can join with extra of you in individual.
So there you may have it, 2022 in a nutshell! As all the time, I’m so grateful for every little thing and I can’t wait to see what subsequent 12 months has in retailer. Wishing you all a contented and wholesome 2023.
Superstar Esthetician & Skincare Knowledgeable
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world resolution — merchandise which are formulated for nine different types of skin so your face will get precisely what it must feel and appear its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”